Impact Factors Of Rumors Diffusion On Public Food Safety Emergencies Using WeChat

In recent years,food safety issues have been the focus of attention,and the sudden occurrence of food safety incidents will not only bring serious social problems,but also the food rumors that accompany them will spread easily in the new media environment,affecting the evolution of events.,causing secondary damage.Therefore,social managers“how to respond quickly” have become new problems in social governance.Proverbs as the oldest mass media,in Communication Studies Has always played an important role.With the development of information technology and network,although rumor research has gone through the transition from traditional rumors to online rumors,few scholars have based on solid theories in the context of new media,empirically testing rumors to share various influencing factors,so academic There is still no consensus on the key factors in the spread of online food rumors.In view of this,based on the traditional rumor research and social psychology theory,this study constructs a theoretical framework to explore the influencing factors of public use of WeChat to spread food rumors in food safety emergencies,and to provide research on rumor activities in the Internet era.Scientific care.Specifically,the study builds on individual factors,environmental factors and emotions.In the structural equation model,a total of 16 research hypotheses were proposed,and the partial least squares structural equation model(PLS)was used to verify the relationship between the influencing factors and the public food rumors.In summary,this study explores the factors affecting the public's willingness to share food rumors in a social media environment in the context of food safety emergencies.The results of the study indicate that the individual factors and environmental factors of food rumors spread through emotional regulation.There are different degrees of influence on the public's willingness to share.This study hopes to enable social governance subjects to minimize the damage caused by malicious online food rumors,and to have a more realistic understanding.On this basis,we will explore the governance experience of WeChat false food rumors and provide reference for WeChat rumor management.Maintain a good network environment and public space order.