Research On Marketing Strategies Of The Commercial Real Estate Of LS·HOPSCA

Lanzhou Lanshi Real Estate Development Co.,Ltd.is a state-owned real estate company,affiliated to Lanshi Group,which owned by Gansu Province.After Lanshi Group moved out of the city into the park to the new district.The LS·HOPSCA project studied in this article is a new urban complex project at the original site due to the large volume of the project,and the variety of business types,this article uses the community commercial products,a typical representative of the first developed product in the development process,as the research object to conduct sales strategy research.For the primary problem of how to stimulate sales and withdraw funds of commercial real estate,the purpose is to analyze how to apply marketing theoretical knowledge in commercial real estate,and to summarize and analyze the market situation of commercial products in the community of LS·HOPSCA Project through market research and analysis.The external environment that real estate companies face and the advantages and disadvantages of the project itself will discuss how to improve the market competitiveness and customer marketing capabilities of LS·HOPSCA community commerce,so as to sort out a set that suits market needs and is suitable for comprehensive The development of commercial projects and the marketing system and strategy of commercial real estate development that meet the consumer demand of the audience.This paper combines the market environment assessment method theory with the actual situation of LS·HOPSCA community commercial products,uses the PEST model to analyze the macro external environment of the project,and obtains the basic conditions and supply and demand conditions of Lanzhou and competitive projects through field surveys.It is suitable for the construction of marketing strategy for this project.Because the product under study is a type of product in the complex project,it is necessary to segment the market,select the audience,and summarize the community business through analysis of market research data and analysis of the product's own conditions.Products should pay attention to product strategies and price strategies in marketing,and should also pay attention to publicity methods andplatforms,namely promotion methods and marketing channels,in the promotion of marketing.Finally,by achieving a set of incentives to achieve goals,achieve marketing goals to ensure marketing strategies.Effective implementation and goal achievement.By combining theory with practice,this article proposes a scientific and reasonable marketing strategy and a practical marketing plan,which will effectively guide and support the marketing work of LS·HOPSCA community products.At the same time,LS·HOPSCA is the typical case of the commercial product of the project community is taken as the research object,which provides important reference value for the marketing practice of the real estate retail market in Lanzhou in the future.