| With the continuous improvement of living standards,tourism activities have an increasingly strong demand for aesthetics and culture,and readers’ demand for travel books has also changed.In addition to the awareness of innovation in topic selection and planning,travel books should pay more attention to the cultural depth of content and enhance the sense of participation and acquisition of readers.County culture is of great significance for rural revitalization,but books on relevant topics have long been ignored by the market.The depth of integration between county culture and tourism in the publishing field is difficult to meet the development needs of local culture and tourism industry.From the perspective of publishing,this paper aims to explore a new path for the integrated development of county culture and tourism.Through the exploration and integration of county culture and tourism resources,this paper aims to build travel books into travel textbooks integrating reading value and reference value,and stimulate the cultural vitality of travel books.In addition,with the graduation project "Nice to meet you! Jinyun " as the discussion center,corresponding practice and analysis are carried out.This paper proposes that the development of county cultural resources should be based on the establishment of core tourism resources as the premise.Firstly,the county cultural resources should be sorted out again with the help of regional cultural hierarchy classification method,and then the core values and important cultural symbols should be refined.Finally,the popularization of cultural knowledge,the materialization of cultural symbols,and the innovation of rural cultural tourism products should be presented in the travel books.Reasonable development and utilization of county cultural resources through travel book publishing can fully stimulate the interactive vitality between local tourism industry and cultural industry,and effectively promote their integrated development. |
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