Study On The Evaluation System Of Skiing Tourism Resources In Jilin Province

Ski tourism resource evaluation is a kind of sports tourism resource evaluation.Skiing tourism evaluation system is to accurately judge and reasonably compare the advantages and disadvantages of skiing tourism resources in the evaluated area,as well as the combination of the advantages and disadvantages.It has played a role of comparison,screening and improvement of skiing tourism resources,and has a certain reference value for the development of skiing tourism resources.Therefore,according to the evaluation system,we divide different skiing tourism resources into specific and operable ones.Building a scientific,reasonable and accurate evaluation system of skiing tourism can promote the better development of skiing tourism resources and the development of skiing tourism industry,which has the effect of "promoting strength by evaluation".With the successful bidding of 2022 Winter Olympic Games,skiing tourism has become a popular tourism project.Jilin Province has abundant skiing tourism resources,but due to the lack of relevant research on the evaluation of skiing tourism resources,Jilin province lacks scientific,reasonable and accurate evaluation system of skiing tourism resources,which makes the skiing tourism resources not fully developed and utilized,resulting in problems such as waste resources,lack of regulatory standards and "homogenization".Therefore,from the perspective of supply side and consumer satisfaction,this paper constructs a scientific,reasonable and accurate evaluation system of skiing tourism.Firstly,it enriches the relevant research of skiing tourism resource evaluation,secondly,it further improves the theory of tourism resources,and finally,it solves the existing problems,providing reference for the development,utilization,planning and construction of skiing tourism resources,and promoting ice snow tourism The development of tourism industry.First of all,this paper follows the principles of scientific,objective,dynamic,systematic,quantitative and qualitative evaluation system.Based on the results of previous studies and in-depth analysis of the influencing factors of skiing tourism resources in Jilin Province,40 comprehensive,scientific and accurate evaluation indexes are selected and the evaluation index system of skiing tourism resources in Jilin Province is constructed by using the methods of literature and Delphi.Secondly,from the perspective of supply side and consumer satisfaction,according to the public opinion monitoring of people’s network The research object is established by the annual ranking of ice and snow tourism destination brand influence released by the tourism big data center of the office;thirdly,the original data of this study is obtained by questionnaire survey method,which is distributed and processed;finally,the weight of each evaluation index is determined and the fuzzy comprehensive evaluation model is constructed by AHP,fuzzy mathematics and other evaluation methods.The model is applied to evaluate the skiing tourism resources in Jilin Province.The conclusion is as follows:First of all,through the quantitative evaluation of the current ski tourism resources in Jilin Province into the model,it is concluded that the most influential factor value of ski tourism resources in Jilin Province is the value of ski tourism resources,followed by the ski tourism development conditions,and finally the snow area environmental conditions.Secondly,we get the evaluation results of skiing tourism resources,among which the three elements of recreational value will play a guiding role in the development of skiing tourism resources in the future.Thirdly,we get the evaluation results of ski tourism development conditions,in which three factors such as tourist market play a guiding role in the future ski resources location investigation and resource development.Finally,we get the rating results of the environmental conditions of the snow area,among which the snow area environment of Jilin Province has the advantages of long suitable travel period,which plays an incentive role in the development of ski tourism resources and ski tourism industry in Jilin Province.Through the above research,not only to promote the more reasonable development and utilization of ski tourism resources in Jilin Province,but also to provide a good example for the development and utilization of snow tourism resources in other regions.