Comparative Study Of Chinese And Indonesian Mobile Phone Consumer Market

At this point of time,BlackBerry Smartphone is very popular for many professionals and middle-class people.The number of BlackBerry Smartphone users increased dramatically especially in the recent years.RIM Company recently launched the Smartphone with custom features in the Indonesian market and those sales are received a positive response from Indonesian users.As compared to last year's Blackberry sales,this year's sales rose by 400% in Indonesia market alone due to the success of the new product.According to six mobile telecom operators in Indonesia,there are about 15 million Black Berry users in Indonesia which constitute18% of the Blackberry users around the world.On the other hand,Black Berry in China is almost“unwelcome”.For most people in China,"BlackBerry" is still very far away.Based on the survey conducted by the China Business Week,only 20% of Chinese knows or ever heard about Blackberry,while a significant portion of 63% of never actually heard of the name "BlackBerry".Furthermore,majority of mobile phone consumer in China most thinks that "BlackBerry" is just a luxury brand.As for the purpose of this study is to determine several factors that affect the success of Blackberry in Indonesian market and the failure in China market.The study was conducted by collecting data related to Blackberry market in both countries,which is then processed and analyzed.Data analysis was conducted on the environmental analysis,competitive analysis,consumer behavior analysis,and consumer satisfaction analysis.This thesis will examine and compare the differences between Indonesia and China Blackberry market from various aspects.Thus,this thesis is hoped to be able to provide understanding and explanation of the various factors that caused the contrast between the two markets.