| An empirically derived quantitative study of 431 firms active in the Force.com SaaS (Software-as-a-Service) tools context is presented. Exploratory Factor Analysis techniques was performed for each business unit separately and for all business units combined. Those include sales, marketing, product management, support and maintenance, project management, HR (Human Resources), finance and IT (Information technology). Combining all business units and using Exploratory Factor Analysis extracted six types of market offering. (i) Marketing Automation, (ii) Project Management, (iii) Administration Support Operations, (iv) Finance Operations, (v) Permission Marketing, and (vi) Call Center Operations. Those were further clustered into: (i) Marketing Automation Software, (ii) Project Management Software; (iii) Support Services Software; and (iv) Finance Software. The results identified the firms that offer SaaS solutions for those types to position the product most suitable to department needs. |
