Research On The Influence Of We Chat On Business Social Software

At present,the distribution pattern and status of social software in China have basically taken shape.The leading position of integrated social software,such as WeChat,QQ and Weibo is temporarily difficult to be shaken.In order to gain a foothold in the market,emerging social software needs to seek breakthrough and innovation in vertical segments,such as interests,topics,communities,friends,and businesses.Social software is a social service network,located on mobile terminals such as mobile phones and iPads.The large scale of users and high user activity make WeChat one of the most representative social software in the comprehensive social field..Business social software is a segmentation of social software in the professional social field.It provides professional and business people with personal contacts,business contacts,resource sharing and job recruitment.At the exploratory stage,business social software seeks to complement the advantages of WeChat and mutual benefit and win-win,which is a suitable development path.This article is based on the in-depth experience of multiple business social software and individual internship experience,combined with the development background of culture,capital and technology,and summarizes the concepts,categories and functions of business social software.Finally,Wechat conducted an in-depth discussion and analysis on the influence of business social software users,business resources,and business functions.In order to deal with these impacts,business social software needs to use its existing advantages to find its own way out for development.Complementing advantages with WeChat,improving its service level,or creating a good credit environment for users,business social software has a large space for further development.I hope that I can provide constructive opinions and guidance for thefuture development of business social software through the comparison of WeChat and business social software.Through researching the influence of WeChat on business social software,we found that WeChat can divert users of business social software and supplement the user's image in the influence of WeChat on business social software users.Wechat groups have an impact on business resources.The application of customer relationship management and the efficient use of business resources by the WeChat account have enabled Wechat and business social software to form resource acquisitions.In terms of its impact on business functions,WeChat's flexible recruitment forms,open communication channels and high Cost-effective recruitment costs make WeChat a strong competitive business social software in the social recruitment field.To cope with the influence of WeChat,business social software needs to use its existing advantages to find its own way out for development.Whether it is to complement each other with WeChat,improve its service level,or create a good credit environment for its users,business social software has a large space for development to improve.This article concludes with a comparative analysis of WeChat and business social software,hoping to provide constructive opinions and guidance for the future development of business social software.