Discussion On The Credibility Of The News Media

The Washington Post’s executive editor Fei Wei said:"I do not know what is credible, but lost it you can feel it’s there and we spent a lot of trust in those years only then get it back."Renmin University of China Professor Yu Guoming made on the importance of credibility wonderful metaphor:"Some things like air and water, when it is normally present time we feel it totally, but when it is a problem, we It just felt a moment cannot lose precious, credibility of the mass media would belong to such a thing."Ever since humans began to spread or exchanges since, how can we be more effective dissemination and exchange of this issue began to plague mankind. Communication is always to have an effect, otherwise disseminate loses its meaning. But to produce good dissemination of results, training and upgrading the media’s credibility is the only way.The authors of many scholars at home and abroad for the credibility of the media discourse and their own media experiences and research concluded that the credibility of the media and social media in the audience to form long-term credibility, authority and influence. He is not only a matter of the media can play media boot capability, achieved good results in political science concept spread, and is a matter of media can be recognized by the audience, which can in the fierce competition in the market to better survival and development economic concepts. This is also the cause of the media and businesses have dual attributes decision.For analysis of the factors affecting the credibility of the media, the current domestic most existing studies journalism from the traditional point of view, from the news is true, objective and reporters ethics and other aspects to be addressed, not only in quantity but also small enough to open a comprehensive vision. In this paper, on the basis of traditional journalism, from journalism, media, sociology, psychology and other more open perspective on information asymmetry, biased agenda setting, frame construction and other media elements, as well as the audience to accept psychological, media which political, economic, cultural and environmental factors affect the credibility of the media have made a discourse. Among them, a considerable part of specialized news media credibility problem in the country was no discussion. Thus, a certain originality.