Research On Enterprise Customer Relattonship Management Of L Company In The Big Data Era

Big data technology is a major technological change in the IT industry after the Internet of Things and cloud computing,and it has extensive and in-depth influence on various industries,and at the same time marks the arrival of the era of big data.Through these data and information,companies can obtain the effective guidance they need and apply them to the management and operation of the company.Especially in the current era of rapid changes,the timeliness of information is more demanding,and timely grasp of the latest information can bring economic benefits to enterprises.Enterprise customer relationship management is a management method for companies to maintain customer relationships,expand customer sources,meet customer needs,and enhance customer value.The development of contemporary information technology provides opportunities for enterprise customer relationship management.Customer relationship management is a marketing concept and strategy that establishes advanced management concepts and information technology foundations.We are committed to researching how to establish customer relationships,how to maintain customer relationships,how to save scientific customer relationships,and vision to expand management from within the enterprise and expand the enterprise In addition,it is a new field for the development of business management theory.Combining customer relationship management work content,analyze the current customer information management research problems in my country's enterprise customer relationship management,and propose solutions to let customer relationship management play a real role in the enterprise.Shenzhen L Shares Co.,Ltd.(hereinafter referred to as L Company)leads the cultural industry as production management navigation,and it faces many types of customers,a wide range,and mixed demands.With the development of scientific information technology,mobile phone navigation has been able to meet the needs of car navigation,which has a great impact on the navigation industry,which has greatly weakened its navigation products in the entire navigation market share,and car sales have reached saturation in recent years status.Facing the cruel market,L company plans to break through the traditional car navigation model to attract audiences.Whether Company L can obtain customer needs,improve customer relationships,and enhance brand influence through the platform of big data will be a fusion of technology and market,and it is also a major breakthrough point for whether Company L can successfully transform.This article first explains the background and significance of the research and development,and reviews the current status of customer relationship management research at home and abroad,and then introduces the concept and content,customer relationship management,including the establishment of customer relationships,maintenance of customer relationships,customer relationship rescue,and establishment of a customer relationship management system.Secondly,it can describe the status quo of L company's customer management status: customer development management,customer segmentation,customer retention,and customer relationship management system through field inspections and questionnaires.By expounding the status quo,combining the content and theoretical knowledge of customer relationship management,it deeply analyzes the current customer relationship problems of L company:insufficient customer development measures,poor maintenance capabilities,and insufficient customer relationship system.Finally,based on the analyzed problems,we propose solutions to the content of customer relationship management of marketing enterprises.How to use the big data of current information technology to in-depth solve its customer relationship management,obtain useful information through data collection,screening,utilization,combination,etc.,and integrate the information to provide strong data support for production and sales,and also for the company as a whole Propose specific constructive measures for the sales management model and customer relationship construction.