Marketing And Customer Relationship Management System For Bus Enterprises

With the rapid development of modern information technology, enterprise informationization has become the decisive factor of manufacturing progress, and also become one of the most active driving factors.In this paper, under the background of ChangJiang Bus Community Ltd. , ChangZhou, which is the header of all bus-manufacturing enterprises, with typical small-quantity and varieties products, marketing and CRM (customer and relationship management) system is analyzed and studied.On the basis of analyzing existent enterprise's marketing and operation flow of CRM, the bus marketing and customer and relationship management system function module is designed, the detailed division to the system function is also carried on aiming at the existing enterprise information platform system structure. The data flow chart is used to carry on the system function design, the entity relational graph is carried on the conceptual design to the database, with this foundation, the database physical design is carried on taking SQL Server 2,000 as the platform, according to user custom the input and outputs pages' design of overall system is carried on, using ASP to carry on the programming as the development kit to the overall system, the whole development work of CRM system has completed. The prototype system has already carried on the system test and the operation in ChangJiang Bus Community Ltd., ChangZhou.By the practical application in the enterprise, the conclusion that the system structure is reasonable and it can run credibly has been made. As a result, enterprise's core competitive power is strengthened, the important guarantee satisfying own fast development need is provided, and the important application value is possessed.