Research On Optimization Of Performance Appraisal System Of CH Advertising Company Based On 360-degree Performance Appraisal Method

With the rapid development of Knowledge Economy,China's advertising industry is growing at a faster and faster pace.In the era of increasingly fierce market competition,one of the important factors supporting the rapid development of enterprises is the competition for talents,this has become the key to the survival and development of all advertising companies.Performance appraisal is related to the staffing and salary level of the whole enterprise,and directly affects the overall performance and core competitiveness of the enterprise.Therefore,in the process of enterprise development and competition,it is particularly important to establish a complete and efficient performance appraisal system,at the same time,it also has important practical significance.This article unifies the CH Advertisement Company present performance appraisal system present situation and the actual departure,how optimizes and consummates the CH advertisement company staff performance appraisal system will be this article further thorough research topic,conduct random interview and questionnaire survey among the staff of CH advertising company,it is found that the current performance evaluation system of CH advertising company has the following problems: The main body of performance evaluation is single,the weight of performance evaluation related indicators is not reasonable enough,and the results of performance evaluation are not feedback and utilization in time.The main reasons for these problems are as follows: the main body of evaluation is not comprehensive enough,the index of evaluation is not perfect enough,and the weight of evaluation is not reasonable enough.Through the further analysis of the scheme of the performance appraisal system of CH advertising company,this paper designs a set of 360-degree performance appraisal system which is in line with the company's own work in view of the relevant problems existing in the appraisal system,according to the different evaluation subjects of Ch Advertising Company,the performance evaluation index system of 360 degrees is designed.The Judgment Matrix of each dimension is obtained by using analytic hierarchy process(AHP),and the weight of each index is calculated by using AHP calculation software.The effectiveness of the proposed method is verified by an example,and the total performance calculation method of management and General Staff of CH advertising company is obtained,finally successfully completed the company's staff assessment table,and will 360 degrees performance assessment how to implement a detailed description in CH advertising company.Finally,according to the 360 degree performance appraisal implementation plan,proposed a series of safeguard measures.It is hoped that the research in this paper can optimize and effectively apply the 360-degree performance appraisal method of CH advertising company,and can essentially improve the present situation of the company's performance appraisal,and that the company can use the optimization of the performance appraisal scheme,further improve the level of performance management for the achievement of sustainable development goals to lay a solid foundation.At the same time,I hope the research of this paper can provide some practical reference for similar enterprises.