The Research And Redesign Of Personnel Performance Appraisal Proposal Of T Company

As a sign of economic growth, advertising grows very fast along with the development of Chinese economy. But as the advertising market becomes more and more standardized and competition with international giants becomes a lot more severe, human resource as the core of gaining advantages for the enterprises, face a great challenge. As the key of human resources management, performance appraisal is the basis to policies and important decision, helping enterprises to finalize their strategic objectives and to enhancing team fitness. It is applied to evaluating personnel performance by using a series of systemic and scientific criterions, process and methods based on the reality. The scientific and logical performance proposal is a key part of performance management.T Company is an outdoor advertising organization. There are many issues in its current performance appraisal, in which there is a big gap comparing with the strategic growth of the company. This thesis is developed along a sequence of raising, analyzing and solving questions by statistics analysis as well as demonstration study. The techniques of Management by Objectives and Key performance indicator are applied to redesign the company's performance appraisal.The objective of redesigned performance appraisal is to make a fair assessment on all employees, to motivate and develop them. Then organization performance and quality of human resources management will be improved accordingly.