Study On The International API Business Strategy Of RY Pharmaceutical Co.,Ltd

With the rapid development of the world's economy and society,the international transactions between different countries become more and more frequently,which brings a great impact on the China's API exporting manufacturers,but at the same time also creates a cherished opportunity for them to expand in the international market.How RY Pharmaceutical Co.,Ltd can stand out from today's fierce competition of the international API market is not only the key for them to reach success,but also the top priority on the work agenda for applying their marketing strategy to the international market effectively,as well as the key issue for their following development and transformation.This article studies the international API market environment and the strategy of RY Pharmaceutical Co.,Ltd,deeply analyzes in theory their international marketing situation and the current problems they have when expend their international API market;helps RY Pharmaceutical Co.,Ltd to develop a feasible marketing strategy for their international API market via using the current perfect marketing theories and strategies.And provides the concrete strategies for their further improvement and development,so as to make full preparations for their API's long-term development in target international market.This article uses the chart analysis,comparative analysis and so on,first of all,it reviews the relevant theories and studies literature to understand the research state and background in domestic and abroad and summarizes the API environments in domestic and world.Then,gives a brief introduction of RY Pharmaceutical Co.,Ltd and its API export status and clearly points out the specific problems in their API overseas marketing after analyzing overall situation by using the 4P and the SWOT method.Finally,based on the specific situations as well as the adverse factors existing in their API export business,this articles proposes practical solutions to improve the competitiveness of RY Pharmaceutical Co.,Ltd in the international API industry.It is expected that the global pharmaceutical economic integration can draw all the API export manufacturers of our country's attention which can let them continue expanding their API category,improving their quality and plan the medium and long-term development strategies with purpose and formulate their marketing methods in the international API market,so as to improve ourAPI's overall quality and profits in the international API market and then provide strong supports for our country to achieve new breakthroughs in overseas markets and catch up with the advanced countries.