Research On Organizational Structure Optimization Of XX Insurance Company

In recent years,with the rapid development of urbanization process,the increasingly severe trend of population aging,the improvement of people's living standards and consumption capabilities,and the enhancement of insurance consumption consciousness,the development of China's insurance industry has ushered in a broader development prospect,and the scale of insurance premiums and assets has expanded rapidly.The impact of the new round of insurance market opening on China's insurance industry will also intensify the competition.In this context,it urges domestic insurance companies to use scientific technology and innovative management to improve the level of enterprise management and market operation efficiency.How the existing insurance companies to quickly change and innovate,better adapt to the market and better meet the needs of customers,has become the major insurance companies to solve the primary problem.Now the insurance companies in the domestic insurance industry reach more than 100,covering more than 1,000 kinds of insurance products,the market competition is particularly fierce.Under the current personalized market,customers' demand for insurance products is no longer single,maybe they need a more scientific insurance portfolio products,maybe they need a more convenient way of insurance claims,or maybe they need more user-friendly and diversified additional value-added services.Therefore,if an insurance company wants to get the first chance in such a fierce market competition environment,it must vigorously develop the advantageous business,and take the customer as the center,stand in the customer's point of view to provide better services,so as to form a strong customer stickiness.In recent years,insurance companies have begun to optimize the organizational structure of enterprises.At the present stage,the major insurance companies optimize the organizational structure,in order to change the previous product-centered organizational structure model,to adapt to the market background of customer-centered organizational structure transformation,to establish a rapid response to market changes and meet the personalized needs of customers efficient operation mode.This paper takes XX insurance company as the research object,takes the development of organizational structure theory and practical research results as the basis,starts from the actual development strategy of XX insurance company,and summarizes the next key to the optimization of organizational structure of XX insurance company through SWOT analysis,internal understanding and reference in the industry.Secondly,according to the current domestic and foreign insurance market industry in the leading insurance companies in the key characteristics of organizational structure optimization,analysis of the current economic situation under the organizational structure requirements.In the end,the key principles and necessary supporting measures for the optimization of the organizational structure of XX insurance company are summarized in accordance with the foregoing,so as to promote the rapid development of the company's business and achieve the strategic objectives of the company,and provide reference for the optimization of the organizational structure of the company in the future.