| The webcast industry has developed rapidly in recent years.As of 2020,the popularity of network live broadcasting has also become wider and wider.People's enthusiasm and demand for network live broadcasting have also increased.Network live broadcasting has gradually developed into “National Live Broadcasting”.At first,the live webcast was mostly for live events,important news,major conferences,etc.Later,with the development of the e-sports industry,more and more e-sports enthusiasts,game live broadcasting began to rise,Chinese live broadcast enterprises mainly based on game live HUYA and DOYU were also listed in the United States.Up to now,the development of technology and the advent of the intelligent era have made real-time live broadcasting more and more convenient.In the past,live broadcasts may only be viewed on web pages,and now you can watch live content anytime,anywhere,and without geographical restrictions.Each viewer can also become a host,which is the charm of today's webcast.The economic benefits brought to enterprises by webcasting have also increased in recent years,so a large amount of capital has been invested,and at the same time,people's enthusiasm for livestreaming and entrepreneurship has been improved.Most of today's live broadcast platforms are interactive live broadcast platforms.While watching the live broadcast,users can send a form of barrage,interact with the live broadcast and other users,express their attitudes,and also reward the live broadcast content.Pay for content.This also allows more and more enterprises to see the business opportunities of live webcasting.With the increasing demand from users,webcasting is not just staying in the field of traditional live broadcasting.Now webcasting has also begun to diversify,such as online course education,online medical treatment,online live shopping and so on.At the same time,for the convenience of users,companies have also developed a lot of webcast mobile APPs.With the webcast of mobile ports,people can more conveniently conduct live broadcasts or participate in live broadcasts at any time.In the future economic development process,webcasting has unlimited possibilities.This article first analyzes webcasting companies.The main contents include the classification of webcasting,the industry characteristics of webcasting companies,the profitability model of webcasting companies,the development prospects and chaos of webcasting companies,and the analysis of user value.The impact of webcasting companies;secondly,the related analysis and research of webcasting companies' evaluation methods are carried out.First,the applicability analysis of webcasting companies is carried out using traditional evaluation methods,and then the value evaluation model of webcastingcompanies based on user value is pointed out.The DEVA model and the valuation model of Guotai Junan Securities Company were revised.The analysis found that the revised model was more reasonable for the evaluation of the value of online live broadcast enterprises;then selected “HUYA” as the evaluation case of this article,using the revised DEVA model and Guotai Junan respectively The valuation model of the securities company evaluates its enterprise value,comparatively analyzes the evaluation results and analyzes the reasons for the errors;finally,the case analysis results are presented to provide future prospects for the evaluation of the value of the webcast enterprise and some of the evaluation processes in this paper problem.At present,the network live broadcast industry is still in the early stage of development and still needs to be further standardized.Domestic research on the evaluation of network live broadcast companies in this area is still vacant.The development of webcast companies is closely related to user value,and the research in this direction has been innovative.From the perspective of research,the past scholars' research on the value evaluation of webcasting companies is basically from a financial point of view.This article is based on the user value perspective on the research of webcasting enterprise value evaluation methods,and has certain innovations.In terms of research methods,Based on the actual situation of webcast companies,this article revises the DEVA evaluation model and the Guotai Junan Securities company evaluation model based on user value,and uses the revised DEVA model and the Guotai Junan Securities company model to evaluate the value of HUYA,using examples It proves that the revised model improves the applicability and application value of the evaluation method for webcast enterprises.Therefore,it is of practical significance to study the evaluation method of network live broadcast enterprises based on user value. |
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