Value Evaluation Of Webcast Platform

In recent years,with the rapid development of Internet technology,new media forms emerge in endlessly.As a new industry,webcast has been widely loved and recognized by the public,and webcast platform companies have appeared in the market.And quickly formed the network broadcast industry,and the income is considerable.According to statistics,by the end of the second quarter of 2018,the total number of users of major webcast platforms in China exceeded 420 million.It is estimated that in 2018,the total operating income of the live broadcast market is nearly 50 billion yuan.At the same time,the webcast industry has a great attraction to young people,and more young people join the webcast platform and become anchors.as a result,the webcast industry has become a new field to solve the problem of employment.In 2018,Online performance(live broadcast)industry presents the overall characteristics of health norms,actively participate in the development of traditional business forms such as "eating,living,traveling,shopping and entertainment",direct broadcast of the new era and a better life.With the rapid development of webcast industry,the theoretical research for this industry has become an urgent need.At present,there are relatively few studies on the value of webcast enterprises in China.What method should we use to value the webcast platform?In this paper,Huya TV,a famous domestic webcast platform,is selected as the research object,and the valuation logic and value source of the company are deeply analyzed through a case study.In addition,the rise of live broadcast industry is closely related to the development of Internet technology,which belongs to a typical case of Internet business model.Therefore,through the analysis of Huya TV's valuation logic,It is helpful to help us deeply and thoroughly analyze the value source of Internet companies.This study first introduces the specific situation of the live broadcast platform,then summarizes the characteristics of the webcast industry,and discusses the shortcomings and scope of application of the traditional valuation methods.The purpose of this paper is to show that the traditional valuation method is less applicable to the webcast industry.Then,the author proposes to use the modified DEVA valuation model to evaluate the live broadcast platform.In order to achieve a good valuation effect,the author compares the valuation results of the new model with that of the traditional DEVA model horizontally,and the results show that the valuation of the new model is more accurate.The revised valuation model needs to go through three specific steps in parameter determination: first,with the growth and development of the live broadcast platform,the total number of users of the platform continues to rise,but this does not meanthat the value of the Internet will increase unlimited.Therefore,according to the Zipf rule,the author innovatively adjusts the square function relation in the traditional model to the ln function relation.Secondly,the webcast platform belongs to the initial Internet enterprises.In evaluating the cost of receiving customers,the author modifies the registered capital of the traditional model into financing capital to ensure more objective.Third,the premium coefficient is used as the model adjustment coefficient K,which can better reflect and quantify the interconnection.The influence of Matthew effect on enterprise value in network industry.