Guotai Junan Securities Group Development

The 21st century is the age of economical globalization. As the global financial market integration and opening economy, our financial enterprises are facing fierce international competition in international and domestic markets. There are effective options for Chinese financial companies responding to market competition, such as construction enterprise group, realization the extending group scale, diversification and internationalization of the business.Although its overall strength in the domestic securities companies is in the forefront, Guotai Junan Securities Company also faces a complex market environment and competitive pressures. If the company wants to become bigger and stronger, as a leading financial company to achieve their goals and promote the group's international, it must analyze its own strengths and weaknesses and the opportunities and challenges in order to find its own way of group development.The international financial industry has already to change from the separated operation to mixed operation. To realize collectivization development, Guotai Junan must construct financial holding organizational structure, and develop diversified management. To exert the advantage of financial holding, Guotai Junan must strengthen corporate governance and make a clear function of parent company in order to build the overall control system, through strategic management and control, personnel management, financial control and risk management. Guotai Junan Group should be listed by means of public funds to support the company for the development of the Group. The Company should share control of the main manner through mergers and acquisitions, and it need focus on the cultural integration and post-merger integration of human resources after merger. Guotai Junan Group should strengthen the internal construction. The powerful measures that will insure the development of collectivization including three areas:enhancing operation ability, strengthening the construction of human resources and enterprise culture.