Study On The Development Strategy Of Guotai Junan Securities Under Internet Financial Times

As more and more Internet companies will focus to the financial sector, Internet finance is gradually becoming the focus of attention. On the one hand, Internet companies try to rely on the Internet of thinking to transform traditional financial products and services. On the other hand, financial institutions themselves in the process, improve their level of informationization, interconnection. Internet financial as a new cross area, is very rich in connotation, peer-to-peer lending, equity and the raise, the third party payment, virtual currency is emerging Internet financial forms, but at the same time online brokerage, e-banking, online financial products, such as supermarkets and the Internet under the category of financial common business form and pattern. With open online account limit, under the influence of the Internet financial wave, there is no doubt that the future will have more securities companies will be in the direction of online brokerage.This article first reviews on the Internet at home and abroad development situation of the financial documents, detailed introduces the current situation of the development of Internet financial models and future development trend, and on this basis, in-depth analysis of the Internet financial impact on the securities industry, at last, through the SWOT method to analyze the Internet financial environment under the competition of the securities company’s strengths, weaknesses, opportunities and challenges, at the same time, through this article research, put forward the guotai junan securities how to cope with the challenge of Internet financial strategy, hope for the guotai junan securities under the age of the Internet of the future and provide some ideas to form a new competitive advantage.