Research On Information Disclosure Platform Design From The Perspective Of Service Design

Currently,the securities regulatory department supervises listed companies and most investors understand that listed companies mainly use the information disclosure platform as a tool.The equity incentive module in the platform relies on information disclosure to stimulate employees' enthusiasm and stabilize core professionals.At present,many domestic enterprises have relatively large loopholes in the process of equity incentives.Equity option disputes often occur,and incentive plans are uneven.Systematic research and design are urgently needed.Therefore,on the basis of practice,this article adopts research methods such as literature research,survey research and multidisciplinary interdisciplinary research to investigate and analyze the traditional equity incentive management methods in the information disclosure platform,and use service design thinking and methods to build an online and offline phase.Combined service system.This paper conducts a literature study on the concept,tools and methods of service design.At the same time,combined with the traditional research on equity incentive management,it clarifies the necessity of service design cutting into equity incentive management services.From the perspective of service design,through fieldwork inspections,interviews with major stakeholders,questionnaire surveys,etc.,the user characteristics of traditional equity incentive management and research strategies for typical office scenarios are used;the "stakeholder relationship of the equity incentive module" is drawn Figure ",and analyzes the pain points of five types of stakeholders,including incentive objects,project implementers,decision management,consulting companies,and software system providers;it proposes a" traditional user incentives user experience map ",taking user experience as The center carried out a visual analysis,excavated the various contact points and motives in the equity incentive service,and analyzed the pain points and itch points as the entry point of the system.Then,systematically position the equity incentive module,and put forward the "service blueprint of the equity incentive module",sort out the front-end,back-end and supporting behaviors of stakeholders involved in the design process,design the prototype interface,and finally put it on the market for users use.By integrating products and services,it solves the problems of cumbersome management and high communication costs in equity incentive projects.This article discusses whether service design concepts are feasible to improve equity incentive management services,use service design thinking to solve the problem of information disclosure service platforms,and expand the application scope of service design theory;combing equity incentive services and service processes,service scenarios,and service benefits The relationship between relevant parties and other factors,"Equity Incentive Stakeholder Relationship Diagram","Traditional Equity Incentive User Experience Map" and "Equity Incentive Management Service Blueprint";interactive prototype and interface design were produced.Transforming traditional equity incentive methods into online software management brings new ideas for solving the current problems of information disclosure service platforms of listed companies.