Research On The Performance Of BTG M&A Home Inn Based On BSC

In recent years,China's hotel industry is developing rapidly and the market is rapidly integrating.The hotel industry giants have occupied market share and enhanced their competitiveness through mergers and acquisitions.In 2016,BTG hotel merged with home inns to become the second in China's hotel industry.BTG hotel is a large comprehensive listed company with state-owned capital background.Home inns occupies a huge market share of economic chain hotels and is listed in the United States.This paper selects the BTG hotel merger and acquisition as a case study to explore whether the enterprise has improved its operating efficiency through merger and acquisition,and how to improve its performance and competitiveness after merger and acquisition.From the perspective of m&a performance,this paper explores the m&a status of enterprises.According to the development status of China's hotel industry,this paper analyzes the m&a performance problems related to BTG group's m&a of home hotels,sorts out the m&a performance related theories,and focuses on the analysis of BTG's m&a motivation and performance influencing factors to further analyze the performance problems after the m&a.From four dimensions of balanced scorecard financial dimension,the customer dimension,internal process dimension,innovation and learning dimension analysis Beijing capital tourism hotel changes before and after m&a performance,and analyzes its reason,and the effects of mergers and acquisitions on corporate performance,put forward how to promote the hotel industry mergers and acquisitions performance as well as the Suggestions and countermeasures for the sustainable development of Beijing capital tourism.Through the analysis,it is concluded that BTG merger and acquisition has a significant impact on its profitability,growth ability,customers,core competitiveness,learning and innovation.It has little impact on its operating capacity and debt paying ability,and generally has a positive impact on its performance within three years after the merger.