Research On The Performance Of Enterprise M&A Based On Balanced Scorecard

In the context of globalization,cross-border mergers and acquisitions have become a norm.It is the inevitable result of capital internationalization,production internationalization and industrial internationalization.The reason why cross-border mergers and acquisitions have surged in recent years stems from the characteristics of the times it faces.In recent years,China has been continuously upgrading in the industry,and enterprises are constantly adjusting their strategic deployments with the general trend.It has become a common phenomenon for companies to seek overseas asset mergers and acquisitions.However,successful overseas mergers and acquisitions are still rare..This paper chooses to discuss the merger and acquisition of overseas assets by Jinjiang Hotel's acquisition of French Louvre.Because Jinjiang's acquisition of the French Louvre Hotel is a merger and acquisition that has a large impact and a large transaction amount in overseas mergers and acquisitions in recent years,the problem of rising operating income and low profitability of Jinjiang Hotel after the merger is worth pondering.The main method used in this article is to use the Balanced Scorecard to evaluate the M&A performance of Jinjiang Hotels' acquisition of the French Louvre Hotel.However,the initial design of the Balanced Scorecard is used to measure the daily performance of the company.It is not appropriate to apply it directly to the performance evaluation of M&A activities.Because M&A activities are different from daily business activities,they cannot directly reflect the synergy effect of M&A.effect,Therefore,in this paper,I further split and reorganize its indicators based on the use of a good balanced scorecard,so that it can be more suitable for evaluating M&A performance in combination with the three aspects of synergy.In this paper,the balanced scorecard after splitting and reorganizing the indicator will be used to analyze the cause of the case and evaluate the performance of the event.