Research On Marketing Model Of Fruit Agricultural Products In Xinji Under The Background Of Internet

W Since the 19 th National Congress of the Communist Party of China(CPC),the CPC Central Committee with comrade Xi Jinping at the core has attached great importance to rural development and proposed the implementation of the rural revitalization strategy.The CPC Central Committee and the State Council issued the strategic plan for rural revitalization(2018-2022).The plan points out that it is important to promote the construction of agricultural informatization,advocate the establishment of agricultural service platform connecting production and sales by Internet enterprises,and encourage e-commerce to make full use of "Internet +" and other emerging means to strengthen the marketing of brand market.With the support of government departments,"Internet +" modern agriculture keeps developing.In order to meet the personalized needs of consumers and promote the modernization of fruit industry,Internet technology is applied to the marketing mode of fruit agricultural products to change the original marketing mode.This paper selected xinji market of hebei province as the main body of research,and took the sales of fruit products with local characteristics as the carrier to focus on how to apply Internet technology to the marketing model of xinji fruit products.Through consulting relevant literature of agricultural product network marketing,as well as field visits and investigations,the author understood the current situation,marketing methods,marketing status and existing problems of fruit agricultural products in xinji market.Based on the analysis of the traditional marketing mode and the current domestic marketing mode of fruit agricultural products in xinji market,combined with the 4P theory of network marketing and the theory of scale economy,the "Internet +" personalized marketing mode of fruit agricultural products and the Internet crowd-funding marketing mode suitable for the development of xinji market were explored.From the necessity and feasibility of two aspects of demonstration,the promotion of these two models to xinji fruit marketing,in practice has been verified.The conclusion is drawn through the experiment that the introduction of these two modes has a positive impact on the marketing of xinji fruit agricultural products,which promotes the transformation of the marketing mode of xinji fruit agricultural products,opens a new network marketing mode,expands the marketing channels of agricultural products,and improves the sales revenue of fruit farmers and agricultural products enterprises.The new marketing mode is beneficial to the development of comprehensive agricultural benefit and agricultural modernization.It is hoped that the marketing model studied in this paper can provide theoretical support and reference for the production areas marked by fruit agricultural products.