The Marketing Model Analysis Of Sichuan Sales Branch Of Petrochina Under The Background Of "Internet Plus"

In recent years,in the gradually open and mature refined oil product market,the competition is intensifying and the profits are wearing off.As a traditional tail industry,the field of refined oil products is facing the important stage of transformation and upgrading.After the national Internet strategy was issued,“Internet +” has become a hot keyword in the whole society.The ways of thinking in the Internet era aren't limited to Internet products and Internet enterprises,in the meanwhile,they should also include the value of information in the virtual world.At present,Internet is profoundly changing nearly all industries,including petroleum industry.Under the “new normal” of economic development,petroleum enterprises are facing various increasing challenges.Gas stations are not only the last link in the sales of refined oil products,but also the key point to realize the return of funds.Therefore,it is an important task for the operators and managers to carry out operation,management and expand business by Internet thinking.This thesis studied the marketing patterns of refined oil products of Sichuan Sales Branch of Petro China Co.,Ltd.Firstly,it introduced the background and significance of this research and stated that under the continuous development of Internet +,big data,cloud computing and other technologies,domestic and foreign refined oil product sales enterprises review market,users,products,corporate value chain and the whole business ecosystem,implement transformation development,establish sharing platforms through Internet,realize diversified operation business of the gas stations,etc.At the same time,this thesis carried out an in-depth analysis of the macro-environment where this Company survives,such as national policies,economic situation,social trend,science and technology,etc.,as well as analyzed the current situation of refined oil product operation and development of Sichuan Sales Branch of Petro China Co.,Ltd.In combination with the white-hot and diversified competitions in the refined oil product market of Sichuan,this thesis raised the problems that the customer development and maintenance system isn't standard,the technological means of operation and management lag behind relatively,the traditional operation model of the refined oil product market can't keep up with the market trend or satisfy the differentiated demands of all kinds of consumers.Next,this thesis proposed that on the principles of Internet platform thinking,customer-oriented thinking and socialized thinking,the refined oil product market should conduct the sales pattern of Internet + refined oil products by Internet commerce,subdivide the existing gas station customers into different groups by big data,implement exact-marketing,simulate business scenarios by big data and constantly improve decision-making quality.Solutions: Develop multi-role client-side APPs.Establish comprehensive business service platforms based on big data analysis.Establish smart logistics distribution system.Create smart gas stations.Through research into the problems and solutions to Sichuan Sales Branch of Petro China Co.,Ltd.,this thesis made active suggestions on corporate development.To be more specific,the marketing mode of internal Internet + refined oil product integrating and sharing is the key factor to improve the operation efficiency of petroleum sales enterprises and advance customer service level,the active element to lead the internal operating and decision-making transformation of enterprises and the powerful base to improve the overall development quality and realize the benefit maximization.