The Fruit And Vegetable Products Network Marketing Strategy Based On Consumer Behavior

In recent years, with the improvement of people’s living standard, people’s life quality requirements are also increasing, consumers want to taste the imported fresh fruits and vegetables from all over the world, and it is often difficult to meet the demand of the local market. Network marketing as an important means of product sales, products are mainly concentrated in the books, clothing, electronics, digital and traditional products. As the demand of the consumers, online shopping vegetables gradually into the network market for agricultural products and the attention of consumers and agricultural enterprises. Fruits and vegetables due to the perishable agricultural products, and not easy to keep product attributes, make consumers higher request to the traditional network marketing model. Therefore, agricultural enterprises based on the consumer behavior of the agricultural product network marketing strategy research of fruit and vegetable is conducive to the further development of fruit and vegetable agricultural e-commerce.From the current situation, fruits, vegetables, agricultural product network marketing can make up for the inadequacy of the traditional marketing, but for some consumers, online shopping fruit and vegetable farm and emerging things. But there are still some problems of the network marketing of fruit and vegetable products. Such as web service function is not perfect lead to low customer satisfaction, the logistics distribution system is not mature, lead consumers to online consumption ratio is low and so on are all fruits and vegetables in the process of the agricultural product network marketing obstacles exist objectively,. At the same time, the fruit and vegetable trade safety of agricultural product network marketing, there are hard to guarantee, cause a large consumer perceived risk.This study is based on enterprise Angle, on the basis of literature review at home and abroad.Consumer is the main body of market economy, only marketing strategy based on consumer behavior can really help to stimulate the fruit and vegetable products online purchase behavior of consumers. This article expect this research help electricity enterprise comprehensive understanding of the consumer behavior of online shopping fruit and vegetable products, to realize consumer behavior of the influence of network marketing, network marketing and adopt suitable for consumers of fruit and vegetable products strategy, attract more potential customers.