Research Of The Perspective Of Green Agricultural Products Marketing Model In Internet

As the food safety issues happened frequently in recent years,this issues of food safety has become the focus of national,government,social concerns and hot discussion.In this situation,people’s demand for safe and healthy green agricultural produce is increasing day by day.After the proposal of the national;"Internet plus" strategy,"Internet plus" agriculture has become the key and core to promote and perfect agriculture and improve quality security level.This paper first introduces the research background and significance,research status at home and abroad,research contents and approaches,and research innovations and deficiency of the study;it expounds the theoretical basis of green agricultural product marketing mode from the perspective of "Internet plus",focusing on the related concepts of "Internet plus" modern agriculture,marketing of green agricultural product and its marketing mode;it also analyzes the characteristics of marketing of green agricultural products and;"Internet plus" marketing of agricultural products.Meanwhile,the paper has made an in-depth study on the development status of green marketing mode of agricultural products and the main problems existing in the development of green marketing mode in China.This study shows that,in the process of implementing green marketing,farmers’and enterprises’ recognition of green marketing concept and behavior decision has a substantial influence on the effectiveness of green marketing.By making empirical analysis of the factors influencing farmers’ adopting green technology,the paper provides an application support for the government’s policy-making.Based on the above research,sticking to the principle of integrity,practicability and market-orientation,it is proposed that a marketing mode of green agriculture products from the perspective of internet plus be constructed.Some green agriculture product marketing strategies should be implemented,such as targeting the position of green products,strengthening standardization and branding of green agricultural products,making design of the package of green products greener and more technological,and establishing a full traceable system,etc.Importance should be attached to the strategy of customer-oriented green agricultural products price;the E-commerce of green agricultural products should be developed energetically;precision marketing model of agricultural products should be promoted vigorously;the 020 model should be carried out.We should actively carry out promotion through traditional channels under the line and network,meanwhile,intensify the supervision and management over green products,perfect the system of laws and regulations,establish the concept of green marketing of agricultural products,and improve the cold-chain distribution system of green agricultural products,so that we can speed up the application of mobile internet,internet of things,two-dimensional code,wireless radio frequency identification and other information technology in production,processing,distribution and sale links,achieve refinement and informatization of management in the process of production and management,gradually establish agricultural quality and safety traceability system for agricultural and sideline products,strengthen the traceability system docking and information sharing on upstream and downstream,expanding the coverage of traceability system constantly,realizing the full traceability of the process ’from farmland to table ’ of agriculture and sideline products,so as to enhance green agriculture product marketing capability and level.