Research On Innovative Cross-border Payment Method Of Netease Pay Company

In recent years,the development of cross-border e-commerce is surging.Compared with traditional domestic e-commerce,the biggest difference of cross-border e-commerce development is transnational transactions.The payment methods and currencies of different countries are different.Therefore,under the scenario mode of cross-border e-commerce,the study of cross-border payment solutions is particularly important.Different countries have different supervision and policies,and some large international Payment companies have innate advantages,occupy a certain market share in international billing business.For domestic payment companies,they should not only meet the regulatory requirements of the Chinese government,but also comply with the laws and regulations of the local government in the target trade market,financial supervision and anti-money laundering policies.In 2018,a large number of domestic payment companies entered the cross-border payment industry,which caused a series of market problems,such as low-price competition,similar products,uneven company service capabilities and so on.Netease Payment also joined the cross-border payment industry,as Netease Payment has unique basic resources and technical team within the Netease system,but the same problem affects its original business model positioning.After peeling out the competitive advantage resources of Netease,uses the nine elements of business model canvas as the research means,carries on the comparative analysis,model establishment,feasibility demonstration,strategy optimization and implementation effect summary,completes the innovative research of Netease cross-border payment business model,and makes use of its own intra-domain system,Netease Koala and Netease strictly selected cross-border E-commerce scenarios.A set of cross-border payment solutions has been set up to provide cross-border export settlement and cross-border import purchase and payment two-way fund settlement services.At the same time,combined with e-commerce scenarios,a series of supply chain services,such as tax payment,tax rebate,training,data analysis,etc.,have been provided to satisfy the needs of intra-regional merchants.Former domestic cross-border payment platforms are uneven in scale,poor service capacity and high cost of cross-border sellers' selection.Make full use of the advantages of the group's resource competitiveness,together with its more than ten years of accumulated payment channel building capacity,industry service experience,compliance wind control system to provide innovative cross-border collection and payment services for merchants,and define new industry standards.Sun Tzu's art of war is full of words.The victors are ready to win the battle and then seek the battle.The defeated soldiers fight first and then want to win.After reviewing the situation and analyzing the internal and external environment,this paper constructs a business model suitable for Netease cross-border payment to enter the market at this moment,making full use of its competitive advantages.At the same time,in order to be more competitive in terms of timeliness and price,we choose to cooperate with foreign high-quality international banks to achieve complementary advantages and make full use of their powerful wind control system and data building capabilities,which make the building of wind control and product modules more scene-friendly and reusable for the overall function output.This paper focuses on the analysis of cross-border e-commerce cross-border payment business model under the service trade provided by Netease.Combining with the development background of cross-border payment,this paper compares the business models of domestic and foreign cross-border payment companies,and puts forward the innovation of the business model of Netease cross-border payment platform.