A Study On Strategies For Improving Tourist Satisfaction In The Yellow River Stone Forest Scenic Area In Jingtai,Gansu

In the context of the experience economy,the form of spiritual consumption represented by tourism is constantly being upgraded.Tourism is a necessity for people's happy life and an important driving force to help people pursue good things.Under the pressure of fast-paced life,tourism makes people feel slow life in their spare time.With the prosperous development of modern tourism and the transformation and upgrading of tourism industry structure,tourism consumption demand has undergone tremendous changes,and the competition for tourist sources among various scenic spots has become increasingly fierce.How to open up the market for tourists and maintain a stable return rate has become the focus of major scenic spots.In recent years,tourist satisfaction has become one of the standards for measuring the development level of tourism in tourist destinations.Each scenic spot strives to maximize the satisfaction of tourists to improve the core competitiveness of tourist destinations.The Yellow River Stone Forest geological remains and landscapes have high scientific research value and ornamental value in the similar landforms at home and abroad because they are well preserved,beautiful in shape,large in scale,and very typical.Based on the literature research on tourist satisfaction at home and abroad,this paper selects the Yellow River Stone Forest Scenic Area as the research object and attempts to construct the Yellow River Stone Forest Scenic Area Tourist Satisfaction Evaluation Index.Revise the indicators through pre-surveys,and then use the questionnaires to obtain the data required for the research.Using SPSS software to carry out multivariate statistical analysis of 266 questionnaires,using factor analysis method to adjust the tourist satisfaction evaluation index and extract common factors,and finally determine the tourist satisfaction evaluation index system of the Yellow River Shilin Scenic Spot.On this basis,the importance-satisfaction(IPA)analysis method was used to analyze the current situation of tourist satisfaction in the Yellow River Shilin Scenic Area.The conclusion is that the total satisfaction of the Yellow River Shilin Scenic Area Tourist Satisfaction Survey is 3.66,and the overall evaluation result is between Between "general" and "satisfactory".And based on the distribution of various indicators in the importance-satisfaction quadrant map,it is targeted to put forward:integrate tourism resources and highlight the advantages of stone forest;tap the deep connotation of diet and folk culture;enrich the experience activities and increase the participation of tourists;Improve the service level of tourism practitioners;enhance the atmosphere creation and expand the popularity of scenic spots;improve the management system and pay attention to safety management;coordinate and develop with the surrounding scenic spots;standardize consumer places and develop special commodities;improve online platforms and develop smart scenic spots;strengthen the foundation Facilities construction,improve the comprehensive reception level;increase the type of routes,improve the convenience of tourism transportation;improve tourism consumption,and adjust the prices of 12 items of Yellow River Stone Forest Scenic Area Tourist Satisfaction Improvement Strategies.