Study On Tourist Behavior Of The Yellow Seashore National Forest Park In Jiangsu Province

Since the beginning of the 21 st century,various forms of tourism have emerged one after another.As a tourist hotspot in the 21 st century,forest tourism has broad prospects for development and has been favored by more and more people.At present,domestic scholars' research on forest parks mainly focuses on resource space,environmental carrying capacity,and recreational value.There are relatively few studies on the behavior of tourists in national forest parks.No research has been found on the behavior of tourists in forest parks in Jiangsu Province.Deep research.The Yellow Seashore National Forest Park is a typical representative of the coastal forest park in Jiangsu Province.It has achieved many successes in the management of tourist behavior,but there are still many problems.How to investigate and study the behavior of tourists in the Yellow Seashore National Forest Park will not only bring inspiration to the improvement of their management level,but also provide reference and reference for other coastal forest park management.Based on the theory of tourism motivation,EKB theory and tourist perception theory,this paper uses a random sampling method to conduct a questionnaire survey on the tourist behavior of the Yellow Seashore National Forest Park,and combines field investigation,observation,interviews and other means to analyze and obtain sufficient statistical data.And field survey data.According to the study,the tourists behavior of the Yellow Seashore National Forest Park in Jiangsu Province has the following typical characteristics: First,tourists are mainly female tourists,and tourists are tending to be younger,mainly between 20-39 years old,accounting for public officials.Large,the average monthly income of tourists is less than 5,000 yuan,mostly for local residents.It is mainly based on multi-blood temperament types.The local influence of the scenic spot is strong and the influence in the field is weak.Second,the tourist motivation is mainly leisure and communication.And cultural motives,in which the contribution rate of leisure motivation is 33.6%;thirdly,tourists' perception of behavioral management of Seaside Forest Park is obviously affected by individual characteristics,and 53% of tourists obtain relevant information through recommendation of relatives and friends to collect weather forecast.Selecting the travel time,43.8% of tourists are visiting the Yellow Seashore National Forest Park for the first time.73.6% of tourists spend less than one day.Tourists account for more than 20% of tourism products,indicating that the consumption of scenic spots is at an early stage;Fourth,74.6% of the tourists had a better overall impression of the scenic spot,and 33% of the visitors were most impressed with the wooden house community,44%.Most people are not satisfied with public infrastructure is not perfect scenic spots,83% of visitors are willing to recommend the Yellow Sea Forest Park to others.Based on the statistical analysis of the basic characteristics of tourists' behaviors in the Yellow Seashore National Forest Park,this paper puts forward the main countermeasures to improve the improvement of tourists' behavior management in the Yellow Seashore National Forest Park.It believes that it should build its own services,strengthen tourism propaganda,and improve the foundation.Facing the construction of facilities and rational development of tourism products,we will focus on standardizing,upgrading,innovating and developing,increasing the income of scenic spots,enhancing economic benefits,and realizing the sustainable development of the park's ecology,culture and industry.