Study On The Development Of Wansheng Stone Forest Culture Tourism Based On Tourists' Perspective

In modern society,with the accelerated process of experience economical time,experience is becoming more important in addition to goods and services.Consumers who go out to travel is no longer just for the natural sightseeing,but also hope to get deep spiritual and cultural enjoyment,experience different cultures.However,the tourism development of most natural scenic spots in China has not yet get rid of the tourism functional marketing based on natural landscape and landscape ecology.Offen it is lack of humanities and hard to support long-term attractive tourist brands.Culture is the soul of tourism and the key to enhance the attractiveness of tourism and deepen the experience of tourists.The future,the needs of the in-depth of travel,the cultural and creative travel,the cultural and leisure travel will be more and more intense.Therefore,the cultural upgrading of scenic spots is the inevitable development of tourism.Wansheng Stone Forest belongs to natural scenic spot which is the Karst Geopark,and it is the oldest stone forest in China.It has rich cultural tourism resources,especially the turtle crack structure on the rock of the scenic area.However,contrasted with the lunnan Stone Forest in Yunnan or the Xingwen karst cave geo-pake,the visibility of Wansheng Stone Forest is not high.Although the scenic spot has completed the upgrading of the scenic area with the plan of "second pioneering" about Wansheng tourism,but it is based on government decision-making in the actual development of cultural tourism to make simple and rough culture attached to the tourists.Visitors can not experience cultural characteristics about Geo-park.So Wansheng Stone Forest should dig the cultural attributes of the resources and enrich the cultural connotation and value of the products to realize the sustainable development of scenic tourismFirstly,this paper describes the cultural tourism needs of tourists by the field investigation about Wansheng Stone Forest and the questionnaire survey.And then,the more stable characteristic is use to stratify the samples,and combine the common and difference description methods to stratify the cultural tourism demand characteristics of different groups.Finally,based on the characteristics of the sample,the general characteristics of tourism tourism demand are deduced,and the corresponding policy suggestions are put forward with the tourism development status of Wansheng Stone Forest.specifically,that is the cultural tourism development of Wansheng Stone Forest should conbine the culture and tourism to create cultural tourism brand of Wansheng Stone Forest based on the market demand and the nature of Geo-park.And then,multi-level cultural tourism products and personalized scenic services can be provided to meet the diversified cultural tourism needs of tourists.Ultimately,the sustainable development of scenic spots can be achieved.