| With the improvement of living standard,culture and tourism have become necessary parts in people’s spare time.Under this trend,China merged Ministry of Culture with Ministry of Tourism to approve the Integration of Culture and Tourism.Consequently,a new form of tourism called Cultural Tourism springs and the cultural tourism industry booms too.Now,most cultural tourism projects are developed by the cultural tourism company.However,there are lots of problems in the development of cultural tourism because the company doesn’t analyse the target of development correctly.Accordingly,it’s very necessary to do research on the development problems and solutions of cultural tourism projects to solve the development problems and maximize the cultural value.Taking the Mausoleums of the Western Xia Kingdom for example,this paper firstly reviews previous literature on all the aspects of the development of cultural tourism projects written by both domestic and foreign scholars,which can lay a theoretical foundation to this paper.Secondly,this paper does some researches on BLD company designing the current cultural tourism projects in the Mausoleums of the Western Xia Kingdom,in order to know the current development situation and also get relevant data and information of development;Thirdly,this paper analyzes the cultural tourism projects in Mausoleums of the Western Xia Kingdom by questionnaire,face-to-face conversation,SWOT analysis,PEST analysis and comparative analysis and it discovers the development problems of them.Lastly it gives some relevant development strategies and some reasonable development suggestions for the cultural tourism projects in the Mausoleums of the Western Xia Kin gdom.This paper concludes the problems of the cultural tourism projects in the Mausoleums of the Western Xia Kingdom,then gives some solutions to solve the problems and lastly gives some suggestions for all the development of cultural tourism.However,the development suggestions given by this paper are limited because it doesn’t understand the cultural contents of the Mausoleums of the Western Xia Kingdom deeply.Also,this paper has some problems in doing research for global perspective due to lacking foreign comparing objects.In a word,this paper is beneficial to the development for all the cultural tourism development company,and it also booms the cultural tourism industry and the spread of cultural contents. |
