| Along with the increasing tourism investment, China’s tourism industry getblowout type development, in the country’s economic structure adjustment processplayed a huge role. China’s tourism is in the key period of transition,"culture" hasgradually become the one big characteristic of tourism industry, and more and moreattractions tourism and culture will be organic combination, make correspondingculture. Kunming is the famous tourist city, with unique natural conditions, tourismrapid economic growth, but in the face of kunming tourism industry in the process oftransformation, kunming to integration of cultural tourism resources, create kunmingcultural tourism industry circle. Kunming guandu culture as an important tourismculture resources, has3000years of history of the ancient dian culture famous town,guandu town in fully tap, integrate and develop its rich and unique cultural resourceadvantages, and further highlight distinct regional cultural features and differences, isexpected to be melting ancient dian culture, folk custom, national culture for theintegration of kunming cultural tourism emerging industry, based on kunming guandutown cultural tourism project development as an example for tourism culture projectfeasibility study.The feasibility study from the1930’ s to emerge from the project field graduallyexpand to more areas, tourism projects in the feasibility of developing also hasbecome one of the important task. The feasibility study, project is prior to theconstruction of the project to carry out comprehensive and comprehensive analysisand ensure the project development and construction has feasibility, to keep theproject on the market after economic benefits, and tourism project feasibility studynow before the project construction investment decision-making more scientific andaccuracy for the important link.In recent years along with the transformation of tourism cultural tourism industry,nowadays culture is tourism culture and soul, a country or region of the tourism development of the lack of the cultural influence will lose the region characteristic,will not be able to show the region characteristic of spiritual connotation and strongattraction, in view of the importance of tourism culture in tourism, based on tourismprojects special attributes of the industry, the use of quantitative analysis of tourismprojects in the feasibility study of scientific mechanism to carry on the analysis, thispaper USES AHP fuzzy analysis the feasibility of constructing decision model ofguandu town culture project to carry on the analysis, tried to tourism projectfeasibility study systematic theoretical interpretation, in order to promote culturaltourism project feasibility study of the theoretical innovation and practice.First this paper first part, is the ancient town tourism culture development ofguandu feasibility research and analysis on the background of this paper summarizesthe current situation, and put forward a proposition to determine research methods.The second part through theoretical analysis for the project feasibility study, thispaper construct theoretical basis, form the theoretical basis.The third part of the paper, the ancient town in guandu tourism culturedevelopment as the empirical case, in view of the tourism culture industry projects inthe feasibility study of project construction necessity, project construction idea,resources, the present situation, the project construction status and the SWOT analysis,through the combination of quantitative qualitative way, and demonstrated thefeasibility study to the tourism cultural development of the feasibility of the project.The fourth part, in view of the ancient guandu tourism culture developmentproject operation analysis, further study of the project organization structure andhuman resource allocation, project progress two aspects.The fifth part, in view of the guandu town of tourism culture developmentproject investment estimation and financing to carry on the analysis, mainly including:the project investment budget basis, the budget of the investment and financing threeaspects.The sixth part, in view of the ancient guandu tourism culture developmentprojects project financial evaluation, and its content mainly includes: the projectincome estimation, cost estimate two parts The last part of this paper, it is the project social assessment, social evaluationmainly social benefit analysis and economic benefit analysis and project risk analysismainly from three aspects, the analysis of the specific project feasibility study... |
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