Research On The Development Strategy Of J Property Insurance Company Yunnan Branch

Since the 19th National Congress of the Communist Party of China,China's economic development has changed from pursuing high-speed growth to pursuing high-quality development.China's economic development model has also changed from a high-speed development model to a high-quality development model.In the new historical period,for the insurance industry,it is an opportunity and a challenge.On the one hand,the new “National Ten Articles” of the insurance industry has opened the door to the new development of the insurance industry.The Central Committee's No.1 document,“Some opinions on adhering to the priority development of agriculture and rural areas and doing a good job in “agriculture,rural areas and farmers”,will make agricultural insurance ushered in a huge development opportunities.The improvement of residents' insurance awareness has promoted the demand for insurance for residents.The national income has increased,the Engel coefficient has decreased,and the education level of residents has been continuously improved.And the rapid development of network e-commerce has opened up new development models for the development of the insurance industry.On the other hand,the auto insurance market environment is harsh.The high cost,fierce market competition,and consumers are increasingly demanding the professionalism and service requirements of insurance companies.Together with the problem of product homogeneity is serious,lack of innovation awareness,auto insurance business expenses and claims ratio are rising,and property insurance business competition is becoming increasingly fierce.Plus the market Supervision has been further strengthened,insurance companies face serious challenges.In such an environment,insurance companies must adjust their business models,develop and choose their own development path,make a suitable development strategy and enhance their core competitiveness.This present research is based on the Yunnan Branch of the J Property Insurance Company.The company is a sixth provincial branch of the 100% state-owned property insurance company headquartered in Chengdu,Sichuan,China,which was established in September 2017.In the less than three years of operation of Yunnan Branch,although the premium income has increased steadily year by year,the company has achieved certain results in the Yunnan property insurance market.But in the course of its operation,it also shows the shortcomings caused by the lack of strategic development planning.Such as: business development structure and channel monotonous,scale indicators have not met the budget target requirements,non-auto insurance business,agricultural insurance business has not yet achieved substantial breakthroughs,personnel introduction,business development difficulties,the development of other property insurance,in addition to vehicle insurance,is slow and the structure of the auto insurance business is unreasonable,resulting in high claims and other issues.Under the background of the development of the new era,how the Yunnan Branch of J Property Insurance Company can use its own advantages to overcome disadvantages,make full use of development opportunities and avoid threats,and develop a development strategy that suits its own development needs is extremely important.This study has made in-depth study on the development strategy of insurance companies at home and abroad.Through the analysis of the internal conditions and external environment of the Yunnan Branch of J Property Insurance Company,the advantages and disadvantages of the Yunnan Branch of J Property Insurance Company were studied and sorted out.Use SWOT analysis method to analyze the opportunities and challenges faced by J Property Insurance Company Yunnan Branch in the development.Then clear the strategic positioning and development goals of J Property Insurance Company Yunnan Branch in the future development.And finally put forward the basic idea of the company's Yunnan branch in the future development path selection.The corresponding safeguard measures were put forward,which provided a guide for the healthy development of the Yunnan Branch of J Property Insurance Company.