China Land Property Insurance Company Yunnan Branch,Development Strategy Research

With the join of WTO for China, the insurance industry has become the leading and opening market in financial industry, the insurance companies are increasing constantly, and the whole industry competition is also becoming increasingly fierce. In2014, Property insurance achieved a rapid growth, But after vicious competition, the development model of extensive management has resulted decline of property insurance profitability constantly. In2014the State Council promulgated "the opinions on accelerating the development of modern insurance services". This marks the arrival of spring for the insurance industry. It is also an important milepost on the history for the development of insurance industry, which will create a new era of development. The Yunnan Branch of China DADI Property Insurance Company for the author to serve has created a big miracle in Yunnan province property insurance industry and inside the China DADI Insurance system. It keeps a high growth and good profitability for ten years, taking a unique development character in the property insurance market. But as the old saying "the flower never blooms over a hundred days, The Yunnan Branch of China DADI Property Insurance Company also exists some common problems in this industry. How to break through the bottleneck of the development, how to grasp the developing opportunities from "the national insurance ten items", each insurance administrator must think it over carefully. The author practices with the theory, combines the current situation of the property insurance industry in Yunnan Province, and analyses the external environment, internal resources and capabilities and the current development status for Yunnan Branch of China DADI Property Insurance Company in order to find out the hidden problems under the high growth aura. For example:the product structure is single, the dominance of the car insurance auto insurance, the non auto insurance marginalization; the serious product homogeneity, the lack of innovation; the comprehensive cost rise, the decline in profitability; the single construction of marketing channel, the lack of professional management; the imbalance for all the prefecture branches, and the market share should be improved; the absence of talent team construction, the specialization still need to be improved. Yunnan Branch of China DADI Property Insurance Company took a deep analysis of the SWTO for company to solve these problems through the analysis of its own advantages and disadvantages, external environmental opportunities, and threats.Then Yunnan Branch of China DADI Property Insurance Company made the current developing strategies. And according to the choosing strategies, the company put forward eight specific suggestions:the clear development strategy, the long-term development establishment plan, the implementation of differentiation strategy, the cost leading strategy, the innovation strategy, the talent development strategy, and brand strategy. So they can promote Yunnan Branch of China DADI Property Insurance Company to achieve a long sustainable healthy development by fully grasping the development opportunity.