Study On The Developmental Strategy Of Sunshine Property And Casualty Insurance Company

With the advent of important pillar industry of the economic and social development. As an increasing number of further opening up of the insurance market, insurance body, are becoming increasingly fierce competition in the insurance market. Sunshine Property and Casualty Insurance Company, as a newer property insurance company, in the new market environment, through the analysis of the external environment and internal conditions, design and implementation for the development strategy of their own actual situation, and ultimately to achieve the company’s strategic objectives, with a very real sense.Sunshine Property Insurance Company in which the overall external environment and industry trends analysis, gradually standardize the market demand and market environment of the Sunshine Property Insurance companies face the rapid growth of macroeconomic opportunities, while also facing financial the adverse effects of the crisis, as well as the number of market players, while industry oligopoly increasing trend towards some of the negative impact of increased competition.Next, we analyzed the Sunshine Property Insurance company’s own resources and capabilities internal environment, summed up the company has a large advantage in terms of corporate culture, governance structure and the Group; On the other hand there are also coming market share low, low brand awareness, advertising and public relations lack of disadvantage.Finally, the use of SWOT analysis, summed up the strategy of reversing the most suitable for the development strategy of the Sunshine Property and Casualty Insurance Company, and discussed in detail to ensure that the implementation of these strategies, the need to focus on brand building, marketing(channels) innovation, service information technology innovation, product development, insurance structure adjustment under the foot, in order to ultimately achieve the company’s long-term development strategy.