Research On The Development Of Leisure Agriculture Tourism In Zhangqiu Area Under The Background Of Supply Side Reform

In recent years,with the rapid economic growth in China,people's living standards have increased,the standards for spiritual needs have become higher and higher,and tourism has become the main choice for people to relax and entertain.At the same time,due to the accelerating process of urbanization,the urban population has increased dramatically,the ecological environment has been deteriorated,and the residents' living and working pressures have continuously increased.Citizens are more eager for a fresh,natural,quiet and relaxing rural living environment,and the hot demand of market for rural tourism is rise rapidly.The rapid development of rural tourism has promoted the integration of leisure agriculture and rural tourism and promoted the formation of new forms of industry,namely leisure agriculture tourism.In the context of Supply-side reform,the structure of various industries has undergone tremendous changes,barriers between industries have been broken,opportunities and challenges have been created for the development of leisure agriculture tourism.Through field surveys,questionnaire surveys,and mathematical statistics,this paper studies the status quo of the development of leisure agriculture tourism in Zhangqiu district.Based on the analysis of the necessity and feasibility of the Supply-side reform and the development of leisure agriculture tourism,the countermeasures and suggestions on the sustainable development of leisure agriculture tourism in Zhangqiu district were put forward,which provided a theoretical basis for the development of leisure agriculture tourism in Zhangqiu district.Under the background of Supply-side reform,this article mainly studies the development of leisure agriculture tourism in Zhangqiu district from the following aspects.Firstly,the research's background,significance,research progress and methods of this thesis at home and abroad are introduced and analyzed in detail.Secondly,on the basis of literature review,the theory of industrial integration,demand-supply theory,sustainable development theory and related concepts are elaborated.Then,it analyzes the necessity and feasibility of the development of leisure agriculture in Zhangqiu district under the background of Supply-side reform.It also studies the achievements and existing problems in the development of leisure agriculture tourism in Zhangqiu district through field surveys and questionnaire surveys.Finally,based on the above analysis results,this paper proposes to expand tourism marketing channels and create leisure tourism products;build tourismproduct system and enrich the supply of tourism products;protecting the natural environment and changing the quality of rural environment;to improve the level of tourism service and enhance the ability of supply and service to develop leisure agriculture tourism in Zhangqiu district.