Study On The Supply-side Reform Path Of Study Tourism Based On Tourists' Perception And Demand Survey

In recent years,the emerging study tourism around the world has become a new way of travel.It make student,as well as other groups of visitors increased insight in the travel,widened the field of vision,from the individual life,group activities,get in contact with nature,science and technology experience real practical experience.In the process of tourists,the participants harvest the growth in the travel.Study tourism is a new tourism project in China,it has exposed a series of problems that need to be solved urgently.For example,the domestic study tourism product form is single,the selectivity is limited;Many of the programs are simply named study tourism,but the services they offer are essentially the same as other travel products.In addition,such as science and technology parks,research institutes,they are not the traditional tourism scenic areas or scenic spots,study tourism is only part of their "by-products",its service system is not perfect.How to according to the real demand of tourists,on the supply side to reform studies tourism,increase the supply of tourism products or services,improve the quality of supply,become an urgent issue to consider.On the basis of studying a large number of literatures,this paper sorted out the current situation and existing problems of the development of domestic study tourism,and pointed out the opportunities of the development of study tourism through the analysis of the current situation and problems.Under the premise,with tourism resources,industrial integration,tourism marketing and other related theory as the instruction,the haidian district of Beijing studies tourism mode analysis research,find the problems,summarize experience,summed up the domestic studies tourism supply side of the structure characteristics and the bottleneck of restricting studies tourism supply side,this paper studies the tourism supply side structural reform ideas and feasible path,that is,from optimization development environment,promoting the transformation of resources,and intensify policy support and so on to promote reform studies tourism supply side.Zhonghai company of Beijing as the specific case of empirical research,explore the real perception of tourists to the studies of tourism,analyses the main factors influencing the domestic study tourism development,and sums up the experience and practice of domestic studies of tourism development,with the actual case studies to verify this paper puts forward that the studies of tourism supply side·reform strategy,for the studies of tourism supply side the improvement practice reform strategy space.