Research On The Development Strategy Of Huaxia Bank Chifeng Branch

Corporate strategy is crucial,and whether the direction and thinking are correct is the most fundamental factor for an enterprise to become bigger and stronger.Especially in today's complex realistic background,an enterprise must have a clear development strategy if it wants to grow.Based on the huaxia bank as the main research object of chifeng branch,huaxia bank,chifeng branch was founded in May 2019,for the bank of China,Hohhot in Inner Mongolia,a third of the secondary branch,actively expand the market,cultivating the customer,since the establishment of the branch carried out various business,made a good start,but since the set up time is shorter,asset scale,the business is still in its infancy,customer resources,are faced with both a good development opportunity,is also facing serious challenges,need in the current stage of development,combined with the traditional business advantages of huaxia bank system,based on the side to explore summarising,Gradually form a clear and feasible development strategy.This paper takes chifeng branch of huaxia bank as the research object,analyzes the background of economic and social development of chifeng city and the development of huaxia bank,as well as the development situation and development status of chifeng branch of huaxia bank.On this basis,the external and internal environment of huaxia bank chifeng branch were analyzed,and the opportunities and threats faced by the development of the enterprise as well as the internal advantages and disadvantages were obtained.It is clear that hua xia bank chifeng branch should adopt the disadvantageous opportunity(WO)development strategy and adopt the differentiated competitive strategy,and put forward the specific development objectives,strategies and paths and the safeguard measures for the implementation of the strategy.By the bank of China,chifeng to the analysis above,we objectively realize the enterprise development opportunities,facing problems and challenges,and put forward the strategy for the development of the company,not only to the development of the bank of China,chifeng has theoretical significance and practical significance,also for the similar enterprises to establish their own development strategy is of great value.