Research On The Development Strategy Of Chifeng Branch Of Industrial And Commercial Bank Of China

The strategy of commercial banks is a series of policies that concerens the healthy and consistent development of commercial banks.Completely,or to a great extent,they determine most of the avtivities and strategies of the commercial banks in a certain period,and play a decisive role in the achievement of the managing goal.On the basis of the reality of Chinese bank management,this thesis proves that in the level of branch bank,strategic programme mechanism should be established as well as in the chief bank.With the arrival of post-financial-crisis era,macroeconomic situation in and out of China still takes on the look of complicity and uncertainty.It is the realistic option for us to transform the managing pattern and growing style in order to put the strategy into practice.Complicated commercial enviroment,capital-raising beyond banks,diversification of the financial needs,identity of the financial products and the pressure resulting from the regulations and management force the commercial banks to face the unprecedented difficulty and challenge.Therefore,commercial banks have to blaze a new trail in the level of strategic management to make realistic blueprints and regulations on the basis of improving core competitive power without giving up the traditional business.This thesis intends to make analysis and assessment on the managing and developing situation in Industrial and Commercial Bank of Chifeng,using strategic management theory as a guide and pointing out the main problems existing in the management at present.From such aspects as macroeconomic and financial enviroment,economic development condition of Chifeng,position of our banking business and competition between the same trade,etc.fundemental analysis is made about the strategic management enviroment of Chifeng Branch.The thesis puts foward the following developing evaluation:enlarging scale,adjusting structure,optimizing service,raising profit and playing the leading role in the regional banking business.In addition,practical measures are discussed from six aspects in this thesis:core business development,structure adjustment,integrated reform of managing system,overall-risk management,service and creativity and managing with humanity.