Research On The Competitive Strategy Of Harbin Branch Of Huaxia Bank

With the continuous advancement of interest rate marketization in China,the rise of Internet financial companies and products,and the increasingly rigid financial supervision policies,the banking industry is facing unprecedented enormous threats and challenges.The Harbin branch of Huaxia bank was just born under this background.Faced with the complicated and changeable internal and external environment,how can it objectively realize its own strengths and weaknesses,and take a road suitable for its own development by making full use of its strengths and avoiding its weaknesses?How can it win a place in the fierce market competition,become bigger and stronger,and then become the leader of industry? These problems are just what this article is going to study.This article systematically analyzes the external and internal environment that the Harbin branch of Huaxia bank is facing through the speculative knowledge of strategic management and relevant information and data which is collected,collated and analyzed from references and industry research.Besides,it summarizes the strengths,weaknesses,opportunities and threats the Harbin branch of Huaxia bank is facing by applying SWOT analysis.Afterwards,it determines the competitive strategy and formulates the development plan through the analysis of the strategic positioning of the head office of Huaxia bank and the actual situation of Harbin branch.By drawing lessons from the advanced practices of other banks and taking into account the existing resources of the Harbin branch of Huaxia bank,this article also puts forward some safeguards to ensure the plan can be put into practice smoothly.On the one hand,I hope this article could provide some new ideas and practices for the future development of the Harbin branch of Huaxia bank.On the other hand,I hope to provide some reference for other banks that are coming into the Heilongjiang Province,so that they can have a foothold somewhere in the fierce market competitive environment.