Analysis On Marketing Mode Of Meishilin Chain Supermarket

With the continuous development of China's overall economic level and the continuous improvement of urbanization rate,regional retail enterprises are also developing rapidly in various regions,making outstanding contributions to local economic development.However,as the competitive share of big cities is gradually saturated,in recent years,many large retail giants have transferred from the first and second tier cities(such as Beijing,Shanghai,etc.)to the third and fourth tier cities,which has changed the market environment of local regional retail enterprises and brought new challenges.Therefore,how to adapt to the new competitive environment,formulate appropriate marketing model is of great significanc.In this paper,handan local retail enterprises to meishilin supermarket chain group as the research object,from 4 p theory,marketing model type,and so on carries on the analysis of retailing forms,eventually get food per have marketing model as:"rich products,actively develop their own products,price moderate,promotions focus on" innovation "2 words,channel more with the method of artificial,system management;Marketing model to direct sales,chain,mainly,relationship marketing,experience marketing is a major feature;Retail formats are mainly convenience stores and supermarkets,and new online stores have been added.On this basis,through the analysis of the modern marketing environment,competitors,target market and so on,the problems and shortcomings of the existing marketing mode are found,which provides the basis for the adjustment and optimization of the marketing mode of the food forest.Finally,the targeted suggestions and safeguard measures are put forward.This model has certain guiding significance for the future operation of food forest chain supermarket,and also has reference value for the development of other regional leading supermarket marketing model.