Research On The Business Model Of Meishilin Group Under The Background Of New Retail

In recent years,science and technology have developed rapidly.The consumption patterns of customers have also changed dramatically.From cash payment to Alipay and WeChat payment,from offline consumption to online consumption,and then to Combine online and offline consumption.Retailers have to follow the changing of market environment and consumer demand.This reform is called new retail,or the retail revolution.Research on current market changes can guide retailers to adapt to the environment quickly,and give some advices for certain questions to promote sustainable development of the company.This article takes Meishilin Group as the research object.The company is a local traditional retail enterprise,mainly operating supermarkets.In recent years,it has been operating well under the impact of the e-commerce,and its business model has certain rationality.Different companies have different approaches to success,but these successful models also have similarities.Analyzing the strengths and weaknesses of each companies can generally describe the characteristics of a generally applicable model.This paper analyzes the elements of the business model of Meishilin one by one,and based on the specific analysis of the business model factors,it shows the advantages and problems of the business model.Then optimize the relevant elements in the existing model of the enterprise,give some advices for the strategies,and summarize the main points of the business model of small and medium-sized retail enterprises.Through research,it shows that if enterprises want to adapt to the development requirements of new retail,they should clarify their own positioning.Instead of goods seller,they should define themselves as a new lifestyle providers.It is necessary to develop multi-win business systems,develop key capabilities based on big data,mutually beneficial profit model and abundant cash flow.This article points out the developing direction of the elements for small enterprises.Most enterprises cannot reconstruct all the elements,but the optimization of one may also make a difference.