The Strategy Research On Wuhan Local Traditional Retail Business Group Transformation In The"Internet Plus "Era

In history,Wuhan has been a major industrial and commercial center of the whole country.It is the land and water transportation hub connecting the middle and lower reaches of the Yangtze River and even the central and western regions,with a profound foundation in business and trade.In 1930 s,Hankou became the joint linking the international business and trade,known as the "Oriental Chicago",is the second largest trading center after Shanghai.Wuhan became one of the four largest trading cities in China after the Reform and Opening up.But with the rapid development of the times,science and technology upgrade day by day,E-commerce has become an important marketing channel for China's retailers,and also has gradually become the mainstream of the marketing channel in the process of development.It has put a serious impact on the traditional off-line marketing channels.Against the backdrop of national retail industry recession,many large business retail groups cope with the impact brought by the electronic commerce on its own,with a lot of efforts made to explore the road of transformation,some succeeded,some failed.China's retail industry is still full of uncertainties in the internet era,each of the traditional retail enterprises are really trembled and afraid of the impact brought by the internet,they are eager to get the methods to deal with the impact,but most of them can not get the access to.Wuhan local retail business is no exception too,in order to maintain the leading position in the retail business in the whole country,in recent years,Wuhan local retail enterprises have been undergoing restructuring and transformation,but the results are not obvious.Based on this,regarding the Wuhan local indigenous business groups as the study object,this research puts forward some corresponding methods and measures by analyzing the present situation and existing problems of the traditional retail enterprise groups in Wuhan,the influence factors of the internal and external environment,and the advantages and disadvantages compared with those of competitors in the same industry.The research sums up the transformation strategies and methods of Wuhan business retail industry through the analysis of the conclusions,by the means of combining with the existing actual situation of Wuhan traditional business industry,exploring whether Wuhan traditional business should be transformed or not,and figuring out the way that how to transform.