Research On The Influence Mechanism Of Entrepreneurial Orientation On Business Model Innovation In The Context Of Big Data

In recent years,innovation and entrepreneurship have been regarded as the new engine and new engine of China's economy.On the other hand,the era of big data has come.As an important symbol of the new generation of information technology,big data is redefining the existing business model,management decision,organizational structure and business process of enterprises.How to change the basic logic of enterprise value creation,enhance enterprise competitiveness and get out of the innovation dilemma for manufacturing enterprises in the dual situation of big data and innovation and entrepreneurship wave? The existing research results are still lack of strong academic support.Based on this,with big data capacity,entrepreneurial orientation and business model innovation and related theory as the foundation,entrepreneurial orientation,big data capacity and integrated into a business model innovation research framework,and established the theoretical model,And the corresponding research hypothesis is put forward.Taking manufacturing enterprises as research samples,SPSS24.0 and AMOS24.0 statistical analysis tools were used for empirical analysis of the research hypothesis and theoretical model of this study,and the empirical analysis results were discussed.The results show that the three dimensions of entrepreneurial orientation,nnovation,risk taking and initiative,have a positive impact on the business model innovation of manufacturing enterprises.Second,the three dimensions of big data ability,resource acquisition ability,analytical integration ability and practical application ability all have significant positive effects on business model innovation.Big data ability helps promote business model innovation of manufacturing enterprises.Third,entrepreneurship orientation positively affects the big data capability of manufacturing enterprises.The fourth,Big data capability plays a part of intermediary role between entrepreneurial orientation and business model innovation.Based on the unique perspective of big data capability,this research deeply analyzes the mechanism of entrepreneurial orientation influencing business model innovation under the background of big data era.The research results enrich the current research on the relationship between innovation and entrepreneurship and business model innovation,and provide a theoretical basis and practical reference for enterprises to improve their big data capabilities and promote business model innovation by playing the role of entrepreneurship guidance.Especially in the background of "mass entrepreneurship and innovation" national strategy and "made in China 2025" action program,this paper has guiding significance for contemporary enterprises to seek growth and development in the fierce internal and external environment changes.