Research Report On The Demand For Cancer Insurance Of The Elderly

China's aging population increasingly grows,by the end of 2017,the elderly aged over 60 years old accounting for 17.3% of the total population in China.The aging population structure has been the "new normal",and the increasingly aging population has exerted a crucial impact on China's economic development.Promoting the commercial health insurance for the elderly,especially the new commercial insurance with cancer insurance for the elderly as its main part is of great consequence to social harmony and stability as well as sustainable and sound economic development.At present,cancer insurance for the elderly in China is in a fledgling period with low product recognition and market share.The information disproportion between commercial insurance companies and the elderly population restrains the development of cancer insurance for the elderly.Therefore,the influence factors of demand in the research are practically vital.The main structure of this thesis is as follows: Firstly,the background,the significance and the purpose of the research are expounded.Secondly,the brief introduction of the research and the design of the questionnaire are elucidated,and descriptive analysis is carried out according to the collected questionnaire data.Thirdly,the data obtained from the questionnaire is sorted out and summarized,then the data is empirically analyzed through the Logistic model,and an empirical conclusion was formed.Finally,according to the empirical conclusion,the corresponding countermeasures and suggestions are given.The main conclusions of this thesis include:(1)Personal monthly income,self-perceived physical condition,degree of concern about health care and the amount of monthly affordable premium are the main factors affecting the elderly's demand for cancer insurance in personal factors;(2)The degree of understanding of cancer insurance and the degree of trust in the protection of cancer insurance are the main factors affecting the elderly's demand for cancer insurance in their personal cognition;(3)The payment for early cancer(carcinoma in situ)and the inability to purchase other health insurances due to age are the main factors affecting the elderly's demand for cancer insurance.Based on the above main conclusions,this thesis provides countermeasures and suggestions for the development of cancer insurance for the elderly from the aspects of improving the elderly care service system,enhancing theawareness of cancer insurance for the elderly,accelerating the innovation of cancer prevention products for the elderly and simplifying the product service process.