| The strategy for rural revitalization put forward in the report of the 19 th national congress of the communist party of China has identified agriculture and rural farmers as fundamental issues concerning the national economy and people's livelihood.The popularization of regional tourism and the arrival of mass tourism era bring great opportunities to the development of rural tourism.At the same time,the problems on the supply side of rural tourism are also highlighted.In particular,the demand for rural homestays presents new characteristics in terms of quantity and structure.On the basis of the rapid development of rural homestays nationwide,brand building and brand competitiveness cultivation of rural homestays are particularly important in market competition.Guangzhou zengcheng wanjia hostel management co.,LTD.(hereinafter referred to as "WanJia hostel")is the first regional homestay brand product created under the government-led mode in guangdong province,This paper takes this as the research object and applies relevant theories and analysis methods to analyze the brand competitiveness of rural hostel facilities from the perspectives of product market,service environment,marketing attraction and other dimensions.From the analysis results,m your hotel has a unique competitive advantage,but there is still a shortage,combined with the guangzhou zengcheng existing conditions,puts forward the hostel facility product characteristic make the standardization of the service function extension of hostel facility and all-round supporting marketing method of the new media environment,promote brand appeal cultivating puts forward relevant countermeasures and Suggestions from the point of research conclusion,rural hostel facility brand of competitiveness,the key is to foster hostel attractive products and core competitiveness,regional residential brand building is also one of the key factors to implement the strategy of rural revitalization and develop global tourism. |
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