Metallurgical Enterprise's Core Competitiveness

Along with the fast development of international economy and technologies, the competition between enterprises has been mainly reflected by the core competitiveness (CCs) since 1990s. In order to survive, develop and keep on standing top in the fierce market competition, both of theoretical and business communities from home and abroad pay more and more attention to the study and application of CCs.At present, there are a lot of works in pure theory and little research in the combination of theory and CCs of the enterprise. The article is trying to apply the theory to the practice in the hope of promoting some enterprises' CCs, especially for the powder metallurgy.Firstly, the article makes a description of the CCs perspective. Secondly, on the ways to enhance the CCs description.Following is introduction of the current situation of powder metallurgy at home. Thirdly, it analyzes the trade in the competition theory by Michael Porter through which to summarize the status and competitive environment of Shandong Powder Metallurgy Co.,Ltd. And so on, resources and abilities available to the company are analyzed to summarize the CCs of the company. Finally, the main ways are suggested to promote the CCs.The paper has consulted a large number of materials about core competitiveness theory and collected a lot of information of power metallurgy trade while studying the CCs of Shandong Powder Metallurgy Co.,Ltd., including the first - hand investigations to understand about the enterprise's actual conditions.Through the study on Shandong Powder Metallurgy Co.,Ltd.,'s CCs, the conclusion reveals that the deepening of theory research and enlargement of application will be helpful greatly for our enterprises to keep on top in the international market competition.While summarizing and fostering(promote)the CCs of the firm, we should be familiar with the trade development situation and play emphasis on integration of resources and abilities available to enterprises in order to learn core competitiveness intension fully and to apply in practice well.