Study On Tourist Satisfaction Of The Sing Sand Mountain And Crescent Moon Spring Scenic Spot Based On IPA Model

Tourist satisfaction is the research focus of tourism industry in recent years,domestic and foreign experts in the basic theory of tourist satisfaction and evaluation methods have achieved certain results.The development of China's tourism industry plays a huge role in promoting China's economic and social development.As China's economy continues to carry out the "supply-side" structural reform from high-speed development to high-quality development,the "supply" contradiction in the tourism market is becoming more and more obvious,and more and more problems are exposed to the public's vision.To provide more targeted development to the tourists and attractive tourism products,building better infrastructure,continuous improvement of service quality,ensure that sufficient and stable customers,improve the level of local economic and social development,learned in the first time visitors to the scenic area of satisfaction evaluation,find out the real existence of the weak link,to determine the need to improve core region is more urgent and important.In this paper,the tourist satisfaction of the scenic spot is deeply studied by taking the sing sand mountain and crescent moon spring scenic spot as the research object.By studying,analyzing and sorting out the main factors affecting the satisfaction of tourists,and by comprehensive use of the interview method,Delphi method and other methods,a questionnaire containing fifty-six questions in seven categories including demographic characteristics and food,housing,travel,travel,shopping and entertainment was obtained.Selection summer vacation time and National Day golden week two times to the sing sand mountain and crescent moon spring scenic spot tourist as sample,the questionnaire to obtain data in the application of SPSS software to descriptive statistical analysis of the collected data,factor analysis and variance analysis,weed out four measures of do not conform to the standard,to map the IPA quadrant diagram of various factors on the indicators of satisfaction and importance analysis,from the analysis to find out the singing services provided by the crescent lake scenic spot and visitors expect the gap between targeted put forward appropriate regulation and continued ascension,actively expand and focus on four aspects of the improvement strategies,Improve tourist satisfaction and comprehensive competitiveness.