Study On The Improvement Of Tourist Satisfaction In Baotu Spring Scenic Spot

With the continuous development of society and economy,people's living standards have gradually improved,and the demand for tourism has also increased.The vigorous construction of transportation infrastructure and the increase in tourism talents have also led to the full development of the domestic tourism industry.Many attractions It has been developed and brought some development to the local economy.While the scale of the tourism industry has been developing,there are still many problems in the quality of related services,making the comprehensive experience of tourists difficult to be friendly and the satisfaction of tourists difficult to effectively improve.With the increasingly developed Internet interaction,tourists 'evaluation of scenic spots is more open,and tourists' requirements for various services are also increasing.This requires domestic scenic area managers to attach importance to the evaluation and improvement of tourist satisfaction.In this paper,taking the Baotu Spring Scenic Area as an example,an evaluation system has been established for its tourist satisfaction and targeted optimization measures have been proposed.Based on the current status of domestic tourism industry development and the development of Baotu Spring Scenic Spot,this paper first puts forward the background and significance of the study,summarizes relevant research at home and abroad,elaborates the concepts of tourist satisfaction,tourist attractions,and expectations Learned the difference theory,customer satisfaction index model,utility theory,and sustainable development theory,and provided theoretical support for subsequent research.Secondly,the tourist satisfaction model of Baotuquan Scenic Area is constructed.The specific plan is to use the analytic hierarchy process and the comprehensive evaluation of experts to establish a judgment matrix.If the consistency check is passed,the evaluation weight of each index can be obtained;A questionnaire was designed for the satisfaction of tourists in Baotu Spring Scenic Area.Thirdly,the development status of Baotu Spring Scenic Area is described.The reliability analysis of the results of the questionnaire is considered to meet the reliability requirements.The demographic characteristics of the interviewees are summarized based on the previous settings.According to the modeling process,the evaluation matrix given by the experts is consistent with the consistency check.Therefore,the rating and weight of the reviews are further determined,and the final result of the evaluation is obtained.It is considered that the problems with the tourist satisfaction of Baotu Spring Scenic Area include the facilities of the scenic area.Perfection,excessive traffic,obvious cultural connotation,and imperfect service mechanism.Finally,a strategy for improving the satisfaction of tourists in Baotu Spring Scenic Area is proposed,including improving the tourism infrastructure of the area,scientifically controlling the size of the flow of people in the area,deepening the cultural connotation of the area,and improving the complaint feedback mechanism to improve service quality.The research in this article has enriched the theoretical system of tourist satisfaction evaluation in domestic tourist attractions to a certain extent,and the proposed countermeasures have certain positive significance for the improvement of service quality in Baotu Spring.