Research On Intelligence Construction Of Ming Yue Mountain Scenic Area

Since the reform and opening up,China's economy has been growing rapidly,the gross national product(GDP)and per capita income of residents have been greatly raised,and the development of tourism has also been booming.with the development of mobile terminal technologies such as mobile communications,internet,cloud platforms,big date,artificial intelligence and smart phone,great changes have been brought to people's lives.As for tourism,the behaviors of a tourist before,during and after the trip is inseparable form the internet and mobile terminals.This new change has put forward new requirements for tourism products,tourism management and tourism marketing.Therefore “internet+tourism”,“big date+tourism”,“cloud computing+tourism” and other new technology,new pattern have brought china's tourism development onto the road of “wisdom tourism”.wisdom scenic spot is the concrete manifestation of wisdom tourism in the scenic spot.the scenic spot builds wisdom scenic spot according to its own needs,and uses all kinds of new technology,new application and new pattern to improve the management,service and marketing of the scenic spot,so as to provide guarantee for the sustainable development of the tourist attraction.This paper investigate the wisdom tourism,scenic area development background,present situation and the main direction of current research and then to take “wisdom scenic area” builted in moon mountain scenic area as a case,analyzes its present situation.There are still some deficiencies in the project of wisdom scenic area,which has been built in the moon mountain.For example.Application construction presents the characteristic of “chimney”,namely vertical architecture.Each application system has its own servers and devices,as well as independent management tools and databases.Information date between different systems can not be shared,interacted and accessed,formed the resources and information isolated island.There are also some common problems in the construction of wisdom scenic spots,such as the management system is backward,the lack of talents and unprofessional operation team.This article makes a demand analysis on the three main bodies of wisdom scenic spot—tourists,scenic spot management and tourist enterprises.The improvement path of moon mountain wisdom scenic spot can be improved from three aspects: “wisdom management system”(the construction of geographic information system),“intelligence service ”(destination ecommerce system,self guided tour system and free wifi system),“intelligent marketing”(destination tourism product distribution system,big date analysis system,public creation and sharing platform),according to the analysis results and existing problem.It also gives some advice on the safe guard measures during the construction and operation of the wisdom scenic spot,hope to bring reference to the scenic spot.