Research On The Development Strategy Of CH Company

The formulation of the development strategy is very important for the significance of the enterprise.Especially in today's fierce market competition,how to formulate a development strategy that is in line with the current situation and become a key to the development of the company.Established for 20 years,ch Trading Co.,Ltd.is a company mainly engaged in exploration equipment and related accessories.The company that has just been founded has accumulated certain funds and customer resources with its accurate judgment on the market and support from national policies.To allow the company to develop steadily for a long time afterwards,but in the past few years,with the slowdown of China's economic growth,the mining industry's continued decline,coupled with the impact of the Internet on traditional trading companies,has made the company's The business has shrunk,demand has decreased,and the increase in labor costs and other costs has also had a great impact on the company's operations.In this overall downturn,the company needs to make new plans for its development strategy.In this paper,the research methods used by the author are literature research,theoretical discussion,comparative analysis,summary induction and case analysis.Through literature review,we understand the advanced development strategies at home and abroad,and summarize and apply them in the case study of enterprise development strategy.On the basis of the analysis,the relevant development strategy of the company ch company is constructed and relevant measures to ensure its implementation are formulated.Based on the analysis of the exploration equipment market,based on the strategic management process,combined with the relevant strategic management theory,this paper summarizes and analyzes the problems in the development of the company,and finds favorable to the company under the conditions of its own situation.The policy is based on the company's strengths and weaknesses to rationallyformulate the company's development strategy.This paper has analyzed the company's external environment and internal environment with the macro environment analysis and the five-force model analysis of the company,and studied the company's suitable environment through the SWOT analysis method.Development strategy,and finally develop a solution to establish the direction for the development of the enterprise.